M&S cuts prices on 65 food lines in £30m push to ease grocery bills
M&S has announced it is cutting prices on more than 65 food items in a £30 million round of reductions aimed at easing pressure on household budgets.
The retailer said the cuts cover everyday staples across fresh food, chilled lines and freezer favourites, according to the Mirror. Items affected include products families tend to buy week in, week out, rather than one-off treats.
The supermarket is positioning the move as part of a wider effort to keep core grocery costs in check while shoppers continue to feel the squeeze from stubborn food inflation, energy bills and rising rents.
M&S has long been seen as a step pricier than its big four rivals, but the chain has pushed hard in recent years to chip away at that reputation. The reductions are the latest in a string of price pledges designed to keep regular customers in store rather than splitting their weekly shop with Aldi or Lidl.
Industry analysts have pointed out that supermarket price campaigns tend to land hardest on the items people compare most closely, such as milk, butter, bread and basic ready meals. Cuts on those lines can shape how shoppers judge a store's overall value.
Households across the UK are still grappling with grocery bills that sit well above pre-pandemic levels. Official figures earlier this year showed food and drink prices have climbed sharply since 2021, with many families saying they have changed where and how they shop as a result.
M&S has not said how long the new prices will stay in place, but the retailer described the £30 million package as a sustained investment rather than a short promotion. Shoppers should see the updated tickets on shelves through June.
For anyone keeping a close eye on weekly spend, the move adds to a busy month on the high street, with rival supermarkets also tweaking ranges and pricing in a bid to win over cautious shoppers.
Wake Up News covers the money side of British life. Bills, benefits, pensions, tax and the political decisions behind them, written plainly for readers who want to know what it costs them.
Wake Up News covers the money side of British life. Bills, benefits, pensions, tax and the political decisions behind them, written plainly for readers who want to know what it costs them.
Wake Up News covers the money side of British life. Bills, benefits, pensions, tax and the political decisions behind them, written plainly for readers who want to know what it costs them.
Wake Up News covers the money side of British life. Bills, benefits, pensions, tax and the political decisions behind them, written plainly for readers who want to know what it costs them.
Wake Up News covers the money side of British life. Bills, benefits, pensions, tax and the political decisions behind them, written plainly for readers who want to know what it costs them.
